Have you ever wondered how to make your online products more valuable? Some products sell for a little, some are in the middle, and some are more expensive. What's the difference? What can you add to your products to make your customers value them the most?
Products at the bottom of the price tree, if they're created properly, are designed to give you enormous value for very little money. They are tasters. The goal is to give you the appetizer for the huge feast of usable information and training that is available from the person that wrote it.
And to be fair, you can learn a lot about someone by reading his or her eBook.
Let's take a $37 product, a typical price for an eBook. What could you add to it to make it worth more? Here are five additions with some pricing suggestions.
1. Create a cheat sheet
A cheat sheet means different things to different people. For myself, I prefer to see a page or two that, when complete, contains a summary of the audio training. Others, however, prefer a sort of fill-in-the-blank approach that's filled in as the information is delivered. The weakness here is that the points made in the training are scattered across the cheat sheet, rather than summarized in one spot. Add $10.
2. Make an audio recording.
Educational psychologists say that people learn in a variety of different ways: some by reading, some by listening, some by watching, and others by doing. If you have an audio recording in addition to the eBook itself, then that gives the product more value. Add $60.
3. Make it into a video.
This requires greater skill and as a result the value of it goes up quite a bit. The easiest and most effective way is to recording yourself talking while showing some of the information on PowerPoint or a similar program. A "talking head" is much more difficult to do and depends not only on your technical skill, but also on good looks. If you are incredibly handsome or could stop traffic because you're so beautiful, then having your face on camera for much of the time might be a good option. Add $100-200.
4. Create a membership site
This suggestion moves the degree of difficulty up a notch. Now you're not only making the eBook more valuable, you're also committing yourself to new training and/or support that occurs at least once per month beyond the initial product. Add $97 per month.
5. Create a coaching program
This is the most demanding of them all. If you really know what you're doing and your training is better than anyone else's in your niche, then you can earn between $997 and...
Creating Info Products in Competitive Niches - The Myth Exposed Tips for Editing Your Audio Products How to Create a Three-Dimensional Product How to Make an eBook Into an AudioBook
0 comments:
Post a Comment