3 Tips for Creating Your Own Digital Product

In this article I'm going to share 3 tips that you should consider when creating a digital product. The 3 key elements of product creation I'm going to explain are: purpose, presentation and preparation. I will explain why they are important and tell you what you need to do so that you create a product that will attract the right attention.

1. Purpose

It is critical that you are clear about the purpose of your product because if you are not clear then you will not be sending a clear message to your potential market and may not get the results you hoped for. So what are the most common purposes for information products? You may want to use your product as a giveaway to encourage visitors to sign up to your email list. You may, of course, want to sell your product however you also need to think about whether that is your only goal or whether you want that to be a stepping stone to investing in more detailed and lengthy products or services. You may want to create a product that will help to build your standing and credibility within your niche or field. It's best to stick to one main purpose so that you make it easy for your potential or actual customers to take the action you desire and not get stuck because there are too many options.

2. Presentation

Once you are clear on your purpose the next main decision is how to present your information. In other words, in what format are you going to deliver your message: ebook, audio and video being the three main options. So how do you choose which to use? First consider the content you want to deliver as this may dictate which format you need to use. Then think about your market and what they would prefer. Also consider what is going to be easiest and cheapest for you to produce and distribute. Finally think about the marketing strategies you intend to employ as this might also direct your choice.

3. Preparation

Once you're clear about your purpose and the media format you are going to use, it's now time to prepare for creating your ebook, audio or video. To do this organise your content into the form of brief notes. Start by breaking your content down into 6 - 10 subtopics and then bullet point the key aspects you intend to cover for each of these subtopics. You will find it much easier now to actually create your product.

Creating Info Products in Competitive Niches - The Myth Exposed   Tips for Editing Your Audio Products   How to Create a Three-Dimensional Product   How to Make an eBook Into an AudioBook   Working With Top iPhone Developers for Best Solutions   

Advantages of Creating and Selling Audio Products

In this article I'm going to talk about the advantages of creating and selling your own audio products if you want to set up a long-term internet business in the easiest way and shortest time. Ebooks whilst still popular, especially now so many people have e-readers, usually take much longer to produce and have a lower perceived value. Videos often require more skill and equipment and generally take longer to create. Videos also have issues when it comes to hosting them on your website. So let me talk about the advantages of audios in a little more depth.

If you are creating a product from scratch then recording an audio is as fast and easy as it gets. A one hour audio takes one hour to record. That's assuming you can squash any perfectionistic tendencies you have that lead you to feeling like you have to do several re-takes before you are happy. You must always remember it is the information that is valuable and people are probably not even going to notice the odd um or ah. Indeed listeners are often more forgiving of mistakes than readers who might jump on every spelling mistake or grammar error.

You don't need any fancy equipment to record an audio and many of you may find that you already have all you need. Basically you need a microphone and a means of recording. Many computers have an inbuilt microphone or you might have one integrated with your webcam. It is important to produce a good quality audio and I would recommend investing a small amount (under £20) in an external microphone that you can plug into a USB socket. As for recording, Windows has a program called Windows Movie Maker where you can record an audio and for MAC users I believe the program is called Keynote. Another free recording program is called Audacity which you can find easily with a Google search.

As I mentioned earlier audios have a higher perceived value than ebooks. Another advantage over ebooks and videos is that audios can be listened to a wider range of situations so that your customers can make use of otherwise redundant time like driving to work to absorb your material. Another feature that your customers will appreciate is that audios stream faster on the internet than videos so there's no frustration because the recording has stopped to buffer. That's assuming they can access the video at all as it requires work or money to make sure they can be played on all the different browsers.

Ebooks and videos have their place and are useful and it's worth knowing the best way to create them. However audios really are easy and fast to create.

Creating Info Products in Competitive Niches - The Myth Exposed   Tips for Editing Your Audio Products   How to Create a Three-Dimensional Product   How to Make an eBook Into an AudioBook   

5 Easy Steps to Creating Your First Information Product

The idea of creating your own information products scares many who want to start their own online businesses. Why? Because they've never done it before. That don't know where to start. In this article I want to share with you five easy steps to creating your first information product. It's a method that I used to write a 99,000 word hardback book, and the same one I use now to create products for my online business.

If you experience any anxiety at all at the thought of creating your first information product, then you can imagine how I felt when I was given a contract to write a hardback book for publication. I had made some presentations about a tiny bit of the material that was eventually included, but at the beginning I had very little to start with.

If that's your situation, then I have some encouraging news for you: Creating your first information product is not as hard as it sounds. Here are the five easy steps that I follow.

1. Identify the purpose.

Before you write your first word, you need to have a clear idea why you're creating this particular product. It's not enough to say that you're doing it so that you'll have something to sell.

You need to think about who will use the information that you're going to share, and then write for them.

2. Jot down your thoughts.

I find this step especially to be rather a lot of fun. There's no structure. You just write down anything and everything that you think might be relevant to it.

I usually keep a folder for future products, and every time I think of something that I think would be appropriate for it, I write a little note and put it in that folder. Then when it's time to work on that product, all the information that I've gathered in the previous days and weeks is already there, waiting for me.

3. Identify the themes.

Remember that there's no structure yet. In this step, all you have to do is look at each sentence or section in your notes and then write in the margin one or two words that describe the subject. Do this for all of the information that you have collected.

4. Organize the themes into a loose outline.

This is your first attempt to make an sort of structure out of your notes. There are no rules, so arrange and rearrange the subjects how ever you want.

5. Connect the dots.

Move your text under the respective themes, and then connect your ideas together.

Creating Info Products in Competitive Niches - The Myth Exposed   Tips for Editing Your Audio Products   How to Create a Three-Dimensional Product   How to Make an eBook Into an AudioBook   Working With Top iPhone Developers for Best Solutions   

What Is the Fastest Method for Creating Information Products?

If you're reading this article, there's a good chance you've been considering creating your own information product. Maybe you even have a specific niche in mind - one in which you are an expert. What obstacles are holding you back? Is it something that you're lacking - time, belief or confidence?

In my experience, the best way to overcome these obstacles is to block out time and take action. I am a chronic procrastinator and as a result, I always think I can accomplish a task better at a later time. Problem is, usually a "better time" doesn't come.

I've learned how to overcome obstacles and create products in three days or less. I believe you can create a product, packaged and ready to sell in only three days too, working only a few hours each day. Can you swing three days?

In a nutshell, here's the three day process I recommend:

Day One - Write the outline. Record notes under each section of the outline, so you can recall the information quickly. If you're proficient in PowerPoint, use this to make your outline. Go purchase a domain name and hosting. I recommend using GoDaddy. If your product title is short, then use this as your domain name. If the name is too long or already taken, choose a keyword as your domain name.

Day Two - Using recording software on your computer and your outline, record the information. I recommend using free audio software such as Audacity to make this even easier. If you made your outline in PowerPoint, use the recording feature to create a slideshow video. Save your audio recording in mp3 format or in mp4 format if you used PowerPoint. Upload your mp3 or mp4 to the hosting account you purchased on day one. Copy and paste the link to your product in a text file for quick reference.

Day Three - Create the components necessary to sell your product. Keep this part very simple! I recommend using software to make your sales page or create a WordPress blog and use a sales letter theme. Next, setup a download page which includes a link to your product, a short thank you note and contact information. Finally, setup your payment processor. PayPal, in my opinion is the easiest. Paste your payment button code on your sales letter.

That's it. Now you just need to drive traffic to your offer. Blocking out three days to accomplish this is so important. It's a measurable, motivating goal. Take action today.

Creating Info Products in Competitive Niches - The Myth Exposed   Tips for Editing Your Audio Products   How to Create a Three-Dimensional Product   How to Make an eBook Into an AudioBook