You Can Create a $97 Product to Sell Online in 4 Hours

Yes you really can create your own product that will sell for $97 online in 4 hours. That is assuming you already have the valuable knowledge that will be your content in your head and don't need to do some research first in which case it will, of course, take much longer. It will involve creating an information product by recording audio tracks, preferably mp3s.

The secrets to being able to create such a valuable product in just 4 hours are getting the preparation right and having the confidence to just record your track without being too much of a perfectionist and feeling that you have to stop and re-record parts. This makes audio super fast so that a 3 hour product takes not much more than 3 hour to record and so on. In order to charge $97 I suggest that you create a product that is about 3 hours long. Please always remember that people are buying your information and the results they can get from it and not simply because you have a lot of information. Indeed in these busy days people want to be able to get what they need in the shortest possible time.

Getting the Preparation Right

Here again you must let go of any need to have everything you are going to say written out in detail and just trust that you know your topic matter well enough to work from an outline. It really is better this way as you will come across more naturally and people will see you as a real human being that they can relate to which will lead them to trust you and your information and hopefully want more of it.

To create your outline write the subject of your product and then think about how you can break this down into 6 - 10 sub-topics. Then decide on which order you should present these sub-topics to help your listener really get your message and be able to apply your information to get the promised results and benefits. Next write bullet points under each sub-topic of what you need to include to fully cover each sub-topic. That's your outline completed which shouldn't take you more than an hour to create.

Record

Now it's simply a case of sitting down in front of your microphone and talking about each sub-topic in turn using the bulleted notes you've written. I recommend that you don't sit and record the full 3 hours in one go both for yourself and your listeners. It is better to divide it up into 30 - 60 minute chunks. This means you will still come across refreshed and enthused and it will also be easier for your listeners to digest.

Creating Info Products in Competitive Niches - The Myth Exposed   Tips for Editing Your Audio Products   How to Create a Three-Dimensional Product   How to Make an eBook Into an AudioBook   

How to Make Your Online Products More Valuable

Have you ever wondered how to make your online products more valuable? Some products sell for a little, some are in the middle, and some are more expensive. What's the difference? What can you add to your products to make your customers value them the most?

Products at the bottom of the price tree, if they're created properly, are designed to give you enormous value for very little money. They are tasters. The goal is to give you the appetizer for the huge feast of usable information and training that is available from the person that wrote it.

And to be fair, you can learn a lot about someone by reading his or her eBook.

Let's take a $37 product, a typical price for an eBook. What could you add to it to make it worth more? Here are five additions with some pricing suggestions.

1. Create a cheat sheet

A cheat sheet means different things to different people. For myself, I prefer to see a page or two that, when complete, contains a summary of the audio training. Others, however, prefer a sort of fill-in-the-blank approach that's filled in as the information is delivered. The weakness here is that the points made in the training are scattered across the cheat sheet, rather than summarized in one spot. Add $10.

2. Make an audio recording.

Educational psychologists say that people learn in a variety of different ways: some by reading, some by listening, some by watching, and others by doing. If you have an audio recording in addition to the eBook itself, then that gives the product more value. Add $60.

3. Make it into a video.

This requires greater skill and as a result the value of it goes up quite a bit. The easiest and most effective way is to recording yourself talking while showing some of the information on PowerPoint or a similar program. A "talking head" is much more difficult to do and depends not only on your technical skill, but also on good looks. If you are incredibly handsome or could stop traffic because you're so beautiful, then having your face on camera for much of the time might be a good option. Add $100-200.

4. Create a membership site

This suggestion moves the degree of difficulty up a notch. Now you're not only making the eBook more valuable, you're also committing yourself to new training and/or support that occurs at least once per month beyond the initial product. Add $97 per month.

5. Create a coaching program

This is the most demanding of them all. If you really know what you're doing and your training is better than anyone else's in your niche, then you can earn between $997 and...

Creating Info Products in Competitive Niches - The Myth Exposed   Tips for Editing Your Audio Products   How to Create a Three-Dimensional Product   How to Make an eBook Into an AudioBook